With the rising exchange rates, making economic moves in jewelry prices has become almost impossible. When buying jewelry with hard-earned money and turning your dream into reality, you should avoid taking risks with your jewelry. In recent times, with the increase in CVD (lab-grown diamond) stones, trading with well-known brands whose quality has been approved thousands of times from years ago means zeroing the risks from the beginning. Ekol Pırlanta has been successfully present in our jewelry sector for over 20 years. Doing business with Ekol Pırlanta, which stands behind the product it sells for a lifetime, means not feeling embarrassed in front of your customers. Over the years, Ekol has meticulously built a unique quality. Jewelry prices have also reached high figures in parallel with the increase in the exchange rate. In recent times, the frequent mention of CVD stones in the market also makes everyone think about the significant risks in jewelry trade. Taşkın Açılan, Store Manager at Ekol Pırlanta, says that in jewelry purchases, many important features such as the history of the brand you work with, the commercial activities it has carried out over the years, and customer satisfaction are much more important in this period. Taşkın Açılan stated that Ekol Pırlanta successfully completed the first half of the year and continued its collaboration with our country’s distinguished jewelers who prefer the principle of cash payment, “We are entering the second half of the year with our very wide product inventory. In this period, marriages, special days, anniversaries, and marriage proposals will be much more common. Ekol Pırlanta, with diamonds that are suitable for everyone’s budget and carry zero risk, will ensure that both jewelers and consumers can make jewelry purchases with peace of mind,” he said. Açılan noted that solitaire and full-diamond rings have started to stand out in this period, saying, “Nowadays, the number of brides who prefer a full-diamond ring instead of an alliance and also choose a solitaire diamond ring alongside it has increased significantly. For over 22 years, Ekol Pırlanta has been moving towards the future without disappointing consumers any day. With our new slogan ‘Stay safe at Ekol,’ the address is clear in the navigation of those who will not risk even the slightest in jewelry purchases. Ekol Pırlanta; the witness of your happy days for a lifetime,” he said.